PAID SEARCH / SHOPPING

Know Your Audience, Not the Keyword

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

Search behavior is shifting. Your customer is conducting more research-based searches than ever before, looking for the best products or services, product or brand reviews, and conducting price comparisons. Your potential customers are empowered to make the most informed decision before they buy, call, act, and convert.

It is our job at SF Digital to identify these behaviors and segment customers into audiences based on intent. We do this by using 1st party data and audience attributes from our search and data partners. From there, we leverage our search partners’ advancements in machine learning bid strategies and audience segmentation to identify an opportunistic time to enter the search auction. This is all based on the ideal audiences searching for our identified keywords.